The Wholesale Market

3159 users shared this document! click

The Wholesale Market What you need to know Lee County CVB UK Market Forum April 23, 2008 Agenda Wholesale 101 What is a Tour Operator
What is a Receptive Tour Operator
How does the Wholesale Market work Why work with the International Market
Lee County vs. Rest of Florida Top Ten Cities visited by International Market Factors making travel to Lee County less conducive How to attract International Market
Who is Hotelbeds Online Destination Services Overview
ODS Portfolio of Businesses
Destination Teams
B2B Distribution Diversified Client Portfolio
B2B Distribution Sales Team
Technology
ODS Key Drivers for Success Wholesale 101 What is a Tour Operator? A Tour Operator generally sells business via a third party (Travel Agent) or direct to the consumer Typically they sell packaged vacations (air, hotel, car, excursions) May have representatives who greet and help travelers once in destination May specialize in only one source market or for a particular type of traveler May print a brochure for distribution to individuals or promote via internet Can purchase directly from source or may go through a Receptive Tour Operator Wholesale 101 What is a Receptive Tour Operator? Receptive Tour Operators act as an intermediary between the
hotel and Tour Operators Markets hotel/service into more than one source market May produce more for the hotel/service since they have more
than one company working with them May print a tariff for distribution to Tour Operators/Travel Agents
or promote via internet Wholesale 101 How does the Wholesale market work? Hotel/Service Receptive TO contract Tour Operator Travel Agents Direct to Consumer Contract End Consumer End Consumer Agenda Wholesale 101 What is a Tour Operator
What is a Receptive Tour Operator
How does the Wholesale Market work Why work with the International Market Lee County vs. Rest of Florida Top Ten Cities visited by International Market Factors making travel to Lee County less conducive How to attract International Market
Who is Hotelbeds Online Destination Services Overview
ODS Portfolio of Businesses
Destination Teams
B2B Distribution Diversified Client Portfolio
B2B Distribution Sales Team
Technology
ODS Key Drivers for Success Why work with the International Market Provides year round base business Tends to book earlier than domestic market May book up to 1 year before travel Will travel regardless of the state of US economy Length of stay is traditionally longer than domestic
traveler Agenda Wholesale 101 What is a Tour Operator
What is a Receptive Tour Operator
How does the Wholesale Market work Why work with the International Market Lee County vs. Rest of Florida Top Ten Cities visited by International Market Factors making travel to Lee County less conducive How to attract International Market
Who is Hotelbeds Online Destination Services Overview
ODS Portfolio of Businesses
Destination Teams
B2B Distribution Diversified Client Portfolio
B2B Distribution Sales Team
Technology
ODS Key Drivers for Success Lee County vs. Rest of Florida Top 10 Cities in Florida booked by International Market from Hotelbeds by April 20, 2008 Orlando
Miami
St. Petersburg/Clearwater Beach
Ft. Lauderdale
Naples
Sarasota
Florida Keys
Ft. Myers/ Sanibel ( up from 10 th in 2007) Daytona Beach
Cocoa Beach Lee County vs. Rest of Florida Factors Making Travel to Lee County Less Conducive Length of Stay tickets for Orlando Theme Parks New theme park in Orlando Marketing investment in International Market by Theme Parks Cost of accommodation in Orlando vs. Beaches General knowledge of Lee County to International market not as strong Approximately 50% of International Travelers do not rent vehicles to allow for travel outside of Orlando International airlines do not provide direct services to Southwest Florida as they do to Orlando and Southeast Florida Agenda Wholesale 101 What is a Tour Operator
What is a Receptive Tour Operator
How does the Wholesale Market work Why work with the International Market
Lee County vs. Rest of Florida Top Ten Cities visited by International Market Factors making travel to Lee County less conducive How to attract International Market Who is Hotelbeds Online Destination Services Overview
ODS Portfolio of Businesses
Destination Teams
B2B Distribution Diversified Client Portfolio
B2B Distribution Sales Team
Technology
ODS Key Drivers for Success How To Attract the International Market Offer aggressive rates Keep release dates low Offer freesale instead of allotment Offer specials Early Booking Length of Stay Reduced rates in shoulder/low season Offer value adds Breakfast inclusive Room upgrades Welcome drinks How To Attract the International Market Participate in marketing opportunities brochure or web Get creative Partner with a local attraction and offer a package
deal Market not only as family resort, but also as
individual/couple destination Partner with Receptive Tour Operator for special
programs Agenda Wholesale 101 What is a Tour Operator
What is a Receptive Tour Operator
How does the Wholesale Market work Why work with the International Market
Lee County vs. Rest of Florida Top Ten Cities visited by International Market Factors making travel to Lee County less conducive How to attract International Market Who is Hotelbeds Online Destination Services Overview
ODS Portfolio of Businesses
Destination Teams
B2B Distribution Diversified Client Portfolio
B2B Distribution Sales Team
Technology
ODS Key Drivers for Success Online Destination Services Overview A leading Receptive Tour Operator Multi-channel & Multi-brand distribution: Tour Operators, Travel Agents
and End Consumers Local teams in all major destinations of Europe, The Americas and Asia Full range of ground services with a strong focus on accommodation Size and local expertise in all our destinations provides excellent
relationship with leading local suppliers Online Destination Services Overview Single system & standard processes consistent, high quality services across all destinations In-house service from specialized teams Online & offline capabilities to provide services to a wide range of operations: back-to-back charter operations, FITs, Groups, Coach Tours, and special programs Internal IT development ensures we can serve operators in both segments: packaged and independent travel. Online accommodation retailers
with a leadership position in their
specific segment and region Leading network of destination offices
(DMCs) offering wide product range and
superior service to a diverse customer
base ODS Portfolio of Businesses Leading experts in the supply and distribution of accommodation and destination services worldwide ODS ODS B2B B2B B2C B2C Portfolio Incoming & Guest Services Two groups of businesses Two groups of businesses Destination Teams Young motivated teams with strong local knowledge 1700 employees based in Destinations Destination Managers profile: Average age: 33 years Average seniority: 12 years 152 contractors getting best deals Local teams in destinations handling reservations and administration, totaling
614 employees. Excursions and transfers: 524 (including Reps) strongly oriented to: Quality of Service Innovation Tour Operators Tour Operators +2000 +2000 XML Links XML Links +380 +380 B2B Distribution Diversified Client Portfolio Travel Agents Travel Agents +8000 +8000 The Americas UK & Ireland Central Europe South Europe MEAPAC A sales team organized to incorporate new clients, increase loyalty from existing accounts and cross-selling amongst destinations B2B Distribution Sales Team Structure to provide access to all relevant markets Technology Up-to-date technology enables us
to compete in all channels Centralized bed & service bank Offline/ Hotelbeds.com / XML Bedsonline.com / XML Hotelopia.com / Partners Accommodation
Excursions
Transfers
Groups
Coach Tours
Tickets
Car Hire ATLAS Hotelbeds offices (Supplier Website, XML) Circa. 100m monthly requests to our systems
Availability higher than 99.5% (SLA)
+13,000 online bookings at peak times Online Destination Services Key Drivers for Success Young and motivated team with strong local expertise Substantial contracting function providing the best offering in destination Proactive approach to contracting with huge last minute capability Extensive destinations coverage with further potential for growth to
match clients

Comments