Press Release (Immediate Release) Forever Beauty' – Dah Sing paints a ...

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Press Release
(Immediate Release) Forever Beauty Dah Sing paints a rosy picture (Hong Kong- June 22, 2006) Since the dawn of time, females have been
influenced by the idea of beauty whether it be skin care, skin whitening or body
slimming. After all, who wouldnt want to retain their youth and beauty? However,
we tend to forget that beauty is not only skin deep. To live beautifully now and
forever, planning ahead for the future is important. Dah Sing Life has always been committed to providing customers innovative
products with a personal touch. The Forever Beauty campaign launched this
summer highlights three financial protection areas that are particularly relevant to
women today critical illness protection, children education and retirement plan.
We believe that the need to prepare for your future financial well being is just as
important as making sure you take care of your personal appearance and looking
beautiful today. Women will actively consider and select the right beauty
treatments for themselves. In the same way we want to make sure they consider
their financial needs and have a comprehensive choice of products to satisfy those
needs. said Tim Gilmour, Deputy Chief Executive Officer of Dah Sing Life
Assurance Company Limited. The Forever Beauty campaign is especially targeted at women. To arouse
interest, the promotions render a free offer from an international personal skincare
brand, Philosophy. From now till August 5 th , customers who take part in a free 15- minute financial analysis with a customer service representative at Dah Sing Bank
or MEVAS Bank or with an agent from Dah Sing Life are entitled to a beauty pack
from Philosophy, valued at HK$460. The financial analysis will help customers
identify their future financial needs. Customers who sign up to any insurance plan
during this period will be entitled to a welcome gift with a Philosophy DIY facial
treatment and deep cleansing product, valued at HK$960. According to John Lam, Executive Director and Head of Retail Banking of Dah
Sing Bank Ltd, A series of Forever Beauty promotion day will be hosted across
the 46 Dah Sing and MEVAS branches through out June and July. A
comprehensive communication campaign will be launched at the same time to
highlight the three insurance products for our female customers. Well also be
giving out roses on the street to really bring the message across Forever beauty
starts today with thinking through your financial protection needs. About Forever Beauty Campaign Critical Illness Protection - Supreme Lady Lifestyle Savings Protection Plan
Features Description 1 Product Type Major illnesses and female protection plan 2 Policy Term To age 100 3 Premium Term 25 years 4 Female Illnesses Protection Providing protection in case of suffering from
Carcinoma-in-situ, System Lupus
Erythematosus with Lupus Nephritis and
Osteoporosis leading to vertebrae or hip fracture 5 Liver Diseases Protection Providing extra protection in case of suffering
from Liver Cancer and Cirrhosis 6 Major Illnesses Protection Providing protection for 35 major illnesses
including Cancer, Heart Attack, Stroke, Kidney
Failure and Encephalitis 7 Accidental Death Benefit Apart from whole life protection, extra accidental
death benefit will be payable on top of the basic
sum insured 8 Free Medical Check-up Offering female medical check-up schemes
every 2 years until the 25 th anniversary. 9 Optional Pregnancy and
Childbirth Benefits Including the protection for Pregnancy
Complication, Congenital Malforation and
Maternal Death Children Education - Wealth Express (Flexi) Savings Protection Plan
Features Description 1 Product Type Savings and life protection plan 2 Policy Term 10 to 25 years
Policy term can be changed In the first 5 years
to suit the financial planning at different life
stages 3 Premium Term 5 years 4 Projected total maturity benefit Projected total maturity benefit up to 312.1% of
premium paid, including
1) Guaranteed cash value
2) Accumulated dividends declared each year
3) Interest and maturity bonus Retirement Protection - The Achiever Speedy Savings Protection Plan Features Description 1 Product Type Whole of life protection plan 2 Policy Term To age 100 3 Premium Term 5 years or 10 years 4 Guaranteed Cash Payment A guaranteed cash payment equivalent to 4.5%
of sum insured payable every 3 years 5 Death Cover Death benefit is the total of sum insured,
guaranteed cash payments, accumulated
dividends and interest * All the above information is for reference only. The coverage and the exclusions are subject to the policy provisions. About Dah Sing Life Dah Sing Life Assurance Company Limited is a wholly owned subsidiary of the
Dah Sing Financial Group, which is a listed company on the Hong Kong Stock
Exchange. Dah Sing Life was established in May 1990 as an authorized insurer
and is incorporated in Bermuda with limited liability. Dah Sing Life was the first life
assurance company in Hong Kong to receive the ISO9001 certificate, which was
awarded by SGS Hong Kong Limited in 1999. It proved that their product design
and service quality has reached international standards. About Dah Sing Banking Group Dah Sing Banking Group Limited is a company listed on the Stock Exchange of
Hong Kong and has three banking subsidiaries, namely Dah Sing Bank, MEVAS
Bank and Banco Comercial in Macau, and a securities trading company, as well as
an offshore joint venture private banking business with SG Hambros Bank. The
banking experiences accumulated as well as solid foundation built over the years
in the industry, Dah Sing Banking Group continuously widens its scope of business
to provide professional services in Wealth Management, Mortgage, Credit Card,
Personal Loan, Internet Banking, RMB Banking Services, Insurance Services,
Deposit, Trade Financing, Enterprise Lending, Corporate Lending, SME Lending
and Equipment Financing. Dah Sing Bank is the first bank to launch Octopus
automatic add-value service and one of the pioneers in bancassurance in the local
market. In July of 2004, Shenzhen branch of Dah Sing Bank officially opened to
provide services for customers in Hong Kong and Mainland China. Dah Sing Bank
was also awarded Superbrand status in Hong Kong in 2004. --- THE END ---

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