Blue Skies Ahead on the Auto Finance Horizon

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Visual Solutions for Business Communications Blue Skies Ahead on the Auto Finance Horizon Focus Design has just completed a brand identity program for a new online
finance company, blue sky auto finance. Because most auto finance
companies lack sophisticated branding, relying only on hardcore sales of
direct mail and telemarketing, Focus Design helped blue sky take a
different path by breaking into the market with memorable, high impact,
branded communications. The challenge of the logo design was to bring a fresh look into the market
and to do so with a visually orchestrated symbol that conveys the positive
nature of securing an auto loan, even for those with difficult credit issues. Focus Design created the symbology incorporating the cloud formation to
carry the auto component of the brand, and to play on the theme of blue
skies and clouds into cars, with auto financing as a second-tier in the
communication. The company really wanted to brand blue sky as a
differentiation from mere auto financing which is offered by many other
firms. The use of lower case typography provides an Internet feeling of
an online oriented company, and is stacked to break the horizontal length
of the long name. Communications for the new brand identity are now being implemented
throughout the company's website, print, promotional items, and
advertising materials. Established in 1997, Focus Design is an award-winning brand
communications firm that develops strategically driven design and
advertising solutions for consumer and business-to-business applications.
Focus Design provides exceptional creative work in strategy development,
identity, print and package design, advertising, Websites, direct response,
event and exhibit design - all directed towards building greater awareness
for our client's brands. Copyright

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