MAXIMUM PC

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MAXIMUM PC ADVERTISING CONTACTS Anthony Danzi Publisher
646.723.5453
adanzi@maximumpc.com Rob Smith Associate Publisher
650.238.2503
rsmith@maximumpc.com Dave Lynn West Coast Ad Director
949.360.4443
dlynn@maximumpc.com Derek Johnson West Coast Ad Manager - Tech
650.238.2327
djohnson@maximumpc.com Larry Presser East Coast Ad Manager - Tech
646.723.5459
lpresser@maximumpc.com Kristen Kelleher East Coast Ad Manager - Games
646.723.5491
kkelleher@maximumpc.com 4000 Shoreline Court | South San Fransisco, CA 94080 | 650-238-2400 MINIMUM BS Magazine Online Events Disc Podcasts Special Issues 2007 Media Kit The Geeks are coming! I want to thank you and all the other unsung heroes for this elite monthly magazine. It truly sets the standard for other PC magazines. #1 subscriber, R.J., Grayson, KY How about a crappy issue, you know, one where you review some cruddy printers and maybe some cameras. Give the other magazines a chance man! T.T., (Parts Unknown) I am a computer geek. Therefore, I am also an avid Maximum PC reader. For the past ten minutes, I have been battling a moth that seemed to be attracted to my head. I finally defeated him using my August issue of Maximum PC, which spurred me to write you this letter. J.P., Malibu, CAJ.P., Malibu, CA Holy sh*t.how much do you guys kick ass. You guys have excellent ideas imple- mented with aplomb. Wheres the Lifetime Subscription button on your website? J.R. - Systems Engineer and DJ, CA I have yet to see an issue of Maximum PC that doesnt enrich my PC life. J.D., Roseville, CA Just got my September 06 issue of Maximum PC today, and damn, am I impressed. SGT G.P., Somewhere in Iraq Im not going to write the same boilerplate spiel that youve read a thousand times in a thousand different media kits. I am going to tell you what I know aboutMaximum PCs readers. Every year, I meet hundreds of readers. They approach me in the aisles of our LAN party or after a session at Comic-Con, at the grocery store, the airport, and the movie theater, and they always come with questions. What videocard should I buy? Should I upgrade my PC now, or wait for that new CPUyou know, the one thats just around the corner? What did you think about the latest shooter? Have you tried this utility? But, they dont just want me to tell them what gear to buy, they want to let me know that they get Maximum PC. They get the joy that I feel every time we review a truly awesome product. They get the disappointment that goes into every scathing critique. They get the enthusiasm that I have for our hobby, and they share the unbounded enthusiasm I have for all things Maximum PC. Not just the topics we coverplaying games or shooting photos or editing videobut the magazine itself. Whenever Im talking to our readers at our LAN parties, one of our trade- show stops, or simply on our website, its just like talking to another member of our editorial team. They have the same passion for their hobby and the magazine as I do; and thats what makes Maximum PC strong. The passion our readers feel for this magazine amazes me every time I encounter it, and thats what lets Maximum PC continue to flourish while other properties struggle to remain relevant. Will Smith Editor in Chief Letter from the Editor Superior Reader ship Maximum PCs readers are the true owners of the magazine because they drive the content. They are technology Rock Stars! Our editors know that our readers rely on them to empower them with exactly the information they need to separate the Must Buy products from the less-worthy alternatives. They demand the latest, the greatest, and the fastest tech products and Maximum PC is the one magazine that they just cant live without! Male Median Age Attd/Grad College or Higher Married Employed in IT Average Income Source: MAXIMUM PC 2006 Reader Study You have put together what I would call the Muscle Car Mag for technology nuts, and I mean that with all respect. MG, Fort Myers,FL 98% 37 78% 48% 40% $87,600 Extreme Machine Tour Showdown LAN Gaming University at Comic-Com Market-leading PC Enthusiast Magazine 5 targeted newsstand specials each year Each issue includes a CD packed with 700 MB of game demos,utilities, free apps & more Over 200K unique online visitors each month Audio Podcasts direct- ly from the editors of MAXIMUM PC MAXIMUM PC Galaxy Each Month, Maximum PC delivers a guaranteed rate base of 250,000 enthusias- tic and influential readers. We have consistenly over delivered on that rate base promise since the magazines launch in 1998. Newsstand sales are the true barometer of the vitality of any magazine and this is where Maximum PC truly excels and sets itself apart from its competitors. Maximum PC continues to be a powerhouse on the newsstand where we aver- age sales of 62,000 copies each month, which is more than PC Magazine and on par with Wired and Details. This is particularly astounding when you consider Maximum PCs premium cover price of $8.99. * 23% of circulation is derived from the newsstand at a cover price of $8.99 per issue. * Maximum PC served average bonus circulation of 4% over the last four years. The competitive average is 0.5%. * With 5 readers per copy, Maximum PC has a total monthly audience of 1.25 million. Maximum PCs influential readers give advice to an average of 6 people per month on the purchase of PCs and consumer electronics. Thats 1.6 million purchases per month and 19 million a year. Maximum PC can tailor a targeted media program that allows you to get your brand in front of and in the hands of this powerful audience via our weekly podcasts, newly relaunched full-service website and through our high profile event series. WEEkLy AUDIo PoDCASTS: 30k subscribers in the first month and growing MAxIMUMPC.CoM: relaunched with daily updates, editor blogs, podcasts, exclusive online content, forums and review archives EvENTS: Maximum PC and PC Gamers Showdown LAN and Gaming University are powerful marketing tools that allow you to get your product into the hands of enthusiasts. Circulation MAxIMUM PASSIoN Maximum PC readers spend an average of 4 hours per month with each issue 65% hold on to past issues for over a year 75% use the CD an hour or more each month 85% consider Maximum PC to be their favorite magazine 87% have read 4 of the past 4 issues MAxIMUM GEEkS 83% of readers have built their own PC 99% of readers have upgraded their PC own an average of 4 PCs per household 86% have home networks (70% are wireless) Spent an average of $1,550 on components and peripherals last year MAxIMUM ACTIoN As a result of reading Maximum PC within the past 12 months 67% have purchased a product or service 71% have recommended a product or service to a friend 85% have visited a specific website 58% have upgraded their PC for better performance 58% have made an unplanned purchase as a result of reading Maximum PC 45% have purchased a PC in the past 12 months 47% plan to purchase a PC in the next 12 months MAxIMUM GAMEr 81% use their PCs to play videogames 73% have upgraded their PC for a specific game 63% consider themselves to be hard core gamers over 10 hours per week gaming 37% consider themselves to be moderate to casual gamers Play PC games an average of 10 hours per week Purchase an average of 1 PC title each month MAxIMUM INfLUENCE 96% are the first among their family, friends and associates to learn about or buy new PC technology 87% are the first among their family, friends and associates to learn about or buy new consumer electronics 98% have provided advice to family, friends and associates about the purchase of a PC or consumer electronics device. PC readers advise an average of 6 people per month both at home and at the office on Maximum PC and digital technology. Geek Profile Source: MAXIMUM PC 2006 Reader Editorial Calendar Editorial Beat Will Smith Editor in Chief 650-238-2541 will@maximumpc.com Operating Systems, Keyboards and mice, Wired networking, Tablet PCs. miChaEl BroWn Executive Editor 650-238-2546 mbrown@maximumpc.com Videocards, Speakers, Headphones, Wireless networking, Streaming boxes, Home automation, Media Centers, Projectors, DV cameras tom EdWardS managing Editor 650-238-2477 tom@maximumpc.com KathErinE StEvEnSon Senior Editor 650-238-2540 kstevenson@maximumpc.com Displays, Gift Guide Gordon mah UnG Senior Editor 650-238-2539 gung@maximumpc.com CPU, Motherboards, Chipsets, RAM, Systems, Notebooks, Digital SLRs, Soundcards, Small Formfactor cases, Photo printers david mUrphy associate Editor 650-238-2992 david@maximumpc.com Cooling, Utilities aUGUSt 2007 next-Gen CpU Story SEptEmBEr 2007 dream machine oCtoBEr 2007 home automation Story novEmBEr 2007 High Definition DV-cam roundup holiday 2007 Gifts for Geeks dECEmBEr 2007 Best of the Best JanUary 2008 2008 tech preview FEBrUary 2008 pC Fix-it Guide marCh 2008 Gaming awards april 2008 Geek Quiz may 2008 Softy awards JUnE 2008 Build your own pC! JUly 2008 PC Upgrading Guide Maximumpc.com Maximumpc.com relaunched in 2007 as the go to destination for PC enthusiasts. The new website is where the Maximum PC reader goes for daily updates, editor blogs, podcasts, exclusive online content, forums and review archives. PennY ArCAde eXPo August 24 - 26 Maximum PC is ready to kick-ass at the Penny Arcade Expo (PAx) in August. PAx is a three-day game festival for tabletop, videogame, and PC gamers. In addition to dedicated tournaments and freeplay areas, there are concerts and panel discussions, not to mention the Maximum PC booth showcasing the latest and greatest in computer hardware and software. SHoWdoWn LAn 2007 San Jose June 15 - 17 Indianapolis September 14 - 16 After a successful first year, Showdown LAN is back! The event features 500 PC gaming enthusiasts competing for prizes in multiple gaming tournaments over a three-day period. Experience Showdown LAN not just once, but twice this year - San Jose in the Summer and Indianapolis during the fall. Sponsors get the opportunity to interact with a hyper-influential audience through workshops, seminars, Q&A, and in their own exhibit space eXTreMe MACHIne ToUr January 2007 The Extreme Machine Tour, based on the concept of Maximum PCs famed Dream Machine, is in its fifth year. Maximum PC has teamed up with PC Gamer to showcase four custom built PCs created with the best components from companies such as Antec, Patriot, EvGA, Danger Den, EvGA and more. The tour also previews hot new game demos from CDv and 2k Games. Maximum PC puts your products in the hands of con- sumers who have significant influence in the technology retail market. CoMIC-Con July 26 - 29 Maximum PC will return for its 3rd straight year to Comic Con with a 30x30 booth where we will build on our successful Gaming University event. The Gaming University theme offers sponsors a way to interact with tech/gaming enthusiasts through daily in-booth seminars, contests, giveaways, product/game demos. Maximum PC editors are on hand to conduct daily system building seminars using sponsors hardware. The traffic at our 2006 booth was incredible and the seminars were lively and fun. Capacity for the semi- nars was standing room only. GAMInG UnIverSITY Maximum PC disc The disc is an integral part of every newsstand and subscriber copy. Sealed in a polybag, the disc is stuffed with software and game demos, utilities, shareware and freeware. The disc is an effective tool to extend your brand and message to Maximum PCs loyal readers. Marketing oppor- tunities include demo distribution, banner ads, direct web site links, and rich media commercials. Podcasts Average Monthly Downloads 400,000 downloads/month Official Xbox Magazine podcast 1 million downloads/month PC Gamer podcast 120,000 downloads/month Next Generation podcast Newly introduced! PSM and Maximum PC podcast Podcast/Disc/Online Events 2007 Game Rates 1x 3x 6x 12x 24x Full Page $14,400 $13,800 $13,400 $12,800 $12,500 1/2 Page 8,500 8,200 8,000 7,600 7,400 1/3 Page 6,200 5,900 5,700 5,500 5,300 36x 48x 60x 72x 96x 2 Pgs/Issue $12,000 $11,500 $11,000 $10,800 $10,700 1/2 Page 7,100 6,800 6,500 6,400 6,300 1/3 Page 5,100 4,900 4,700 4,600 4,500 Cover Positions C2 C3 C4 $34,560 $17,280 $21,160 PC Gamer Combo Buy (Publisher rate when advertising in the same month in PC Gamer)
4-COLOR 1x 3x 6x 12x 24x Full Page $13,700 $13,100 $12,700 $12,100 $11,900 1/2 Page 8,000 7,800 7,600 7,200 7,000 1/3 Page 5,900 5,600 5,400 5,200 5,000 36x 48x 60x 72x 96x 2 Pgs/Issue $11,400 $11,000 $10,500 $10,300 $10,200 1/2 Page 6,700 6,500 6,200 6,100 6,000 1/3 Page 4,800 4,700 4,500 4,400 4,300 4-COLOR 1x 3x 6x 9x 12x 13x Full Page $13,640 $13,310 $12,650 $11,880 $11,000 $10,010 2/3 Page 11,000 10,670 10,120 9,460 8,800 8,030 1/2 Page 8,580 8,360 8,030 7,370 6,820 6,270 1/3 Page 6,600 6,490 6,160 5,830 5,280 4,840 1/4 Page 5,280 5,170 4,950 4,620 4,290 3,960 1/8 Page 2,860 2,805 2,706 2,508 2,321 2,200 2 Pgs/Issue $12,760 $12,320 $11,660 $11,110 $10,340 $9,460 3 Pgs/Issue 12,320 11,880 11,220 10,670 9,680 8,910 4 Pgs/Issue 11,770 11,440 10,890 10,340 9,350 8,580 4-COLOR maIL ORdeR Rates 1x 3x 6x 9x 12x 13x Full Page $23,700 $22,900 $21,800 $20,500 $18,900 $17,900 2/3 Page 19,300 18,800 17,900 16,800 15,400 14,400 1/2 Page 14,800 14,500 13,700 12,900 11,900 10,900 1/3 Page 11,500 11,100 10,600 10,100 9,100 8,100 2 Pgs/Issue $22,100 $21,400 $20,400 $19,200 $17,600 $16,600 3 Pgs/Issue 21,500 20,900 19,800 18,700 17,100 16,100 4 Pgs/Issue 20,900 20,300 19,200 18,100 16,500 15,500 5 Pgs/Issue 20,200 19,500 18,500 17,300 15,800 14,800 6 Pgs/Issue 19,300 18,700 17,640 16,500 14,900 13,900 4-COLOR dIsPLay Rates rate Base: 250,000 Effective January 2007 (gross rates shown) frequency: 13 times/year Rates DisPlay / Mail orDer Materials Calendar Issue ad space Close ad materials ship date On sale January 2007 October 31 November 7 November 29 december 19 February November 28 december 5 december 27 January 16 march december 26 January 2 January 24 February 13 april January 23 January 30 February 21 march 13 may February 20 February 27 march 21 april 10 June march 20 march 27 april 18 may 8 July april 17 april 25 may 16 June 5 august may 15 may 22 June 13 July 3 september June 12 June 19 July 11 July 31 October July 10 July 17 august 8 august 28 November august 7 august 14 september 5 september 25 Holiday september 4 september 11 October 3 October 23 december October 2 October 9 October 31 November 20 sPeCIaL Issues Issue ad space Close ad materials ship date On sale 2006 #1 01/9/07 01/16/07 02/07/07 02/27/07 2006 #2 03/06/07 03/13/07 04/04/07 04/24/07 2006 #3 05/29/07 06/05/07 06/27/07 07/17/07 2006 #4 07/24/07 07/31/07 08/22/07 09/11/07 2006 #5 10/16/07 10/23/07 11/14/07 12/04/07 Rates MaxiMuM CD / MaxiMuMPC.CoM maxImum Cd Rates Space RateS BaNNeR ON maxImum Cd (468 x 60) 1x 3x 6x 12x $5,000 $4,500 $4,000 $3,000 demO sPaCe ON maxImum Cd
10 Mbs: $5,000 20 Mbs: $7,500 40 Mbs: $12,500 50 Mbs+: Contact your sales representative Cd mateRIaLs due Issue..................CLOse date January 2007........................October 31, 2006
February............................November 28, 2006
march................................december 26, 2006
april.................................................January 23
may.................................................February 20
June....................................................march 20
July........................................................april 17
august....................................................may 15
september............................................June 12
October...................................................July 10
November...........................................august 7
Holiday.........................................september 4
december..........................................October 2 maxImumPC ONLINe aNd POdCast sPeCs Please contact your sales representative for rates. Creative dimension/text Copy 300 x 250 728 x 90 160 x 600 VIdeO POdCast PRe-ROLL and INteRstItIaLs audIO POdCast sPONsORsHIPs FuLL PaGe aNd sPRead mateRIaLs 1) Maximum PC uses CTP (Computer to Plate) technology. Please supply TIFF/IT-P1 files centered (horizontally and vertically) with SWOP approved digital contract color proofs output from the same file. 2) PDF/x-1A files with SWOP approved digital contract color proofs output from the same file are also accepted. 3) Application specific files from QuarkXPress, Illustrator, etc. NOT accepted for Full Page or Spread ads. FRaCtIONaL ads 1) Maximum PC prefers PDF/x-1A or EPS files for fractional ads.
2) Save as EPS from Illustrator, QuarkXPress, Freehand, or PageMaker, embedding all fonts and images. 3) Native QuarkXPress and Adobe InDesign files are accepted if absolutely necessary. PLease seNd mateRIaLs tO: maximum PC-Production Future US, Inc. 4000 Shoreline Court, Suite 400 South San Francisco, CA 94080 650-872-1642 production@futureus-inc.com For further information, visit: www.futureus-inc.com/production maxImum Cd mateRIaLs sPeCIFICatIONs BaNNeR sPeCs Standard banner specs are 468 x 60 pixels provided in any image format readable by a PC. Animated gifs must be pre-assembled and not more than four frames. demO sPeCs Please include four screen shots, a logo, a URL for the product, a 60 - 75 word description of the product, a Read Me file and the system requirements of the program. send creative to: jurrutia@futureus.com maxImumPC.COm mateRIaLs sPeCIFICatIONs sPeCs Standard specs are 120 x 600 pixels for a skyscraper, 240 x 90 pixels for a banner, and 120 x 90 pixels for a button provided as jpeg, tif, gif or bmp with URL. Animated gifs need to be pre-assembled and less than 20K for skyscrapers and banners and 15K. Format: GIF (static and animated) and JPEG file formats mateRIaLs Materials are due 3 business days prior to campaign start date. send creative to: jurrutia@futureus.com Ad Submission Specs all of the following requirements must be met in order to receive digital file services from Future us. any
missing information or deviations from these specs will result in inaccurate reproduction from your digital
files. Future us will not be held responsible for errors if files are sent incorrectly or incompletely. suBmIttING ads Future US prints all of its publications using CTP (Computer to Plate) technology and has eliminated analog film. Future USs PREFERRED METHOD for receiving ads is listed below by priority: sPRead OR FuLL PaGe ads 1) Supply TIFF/IT-P1 files with SWOP approved centered (horizontally and vertically) with digital contract color proofs output from the same TIFF/IT-P1 file. a) About TIFF/IT-P1: Files are not pre-screened but must have enough resolution for screening at 133 lpi. b) CT files should be at least 10.5 res or 266 dpi. LW should be at least 50 res or 1270 dpi. c) The file should be linear without dot-gain compensation with 300% max ink coverage. d) TIFF/IT-P1 files can be supplied by your pre-press or film house. 2) PDF/x-1A files with SWOP approved digital contract color proofs output from the same file are also accepted. 3) Future US Production Department WILL NOT ACCEPT application specific files such as QuarkXPress, Adobe Illustrator, etc. for either full page or spread size ads. FRaCtIONaL / PaRtIaL ads 1) Future US prefers you supply PDF/x-1A or EPS files for fractional ads. Save as an EPS from either Illustrator, QuarkXPress, Freehand, or PageMaker, embedding all fonts and images, if possible. 2) We will accept QuarkXPress or Adobe InDesign files if absolutely necessary, but we prefer EPS files. Guidelines for supplying PdF/x-1a or ePs or QuarkxPress files 1) All colors must be CMYK, not Spot or RGB color! Double-check all placed files and final files for cmyk color! 2) All fonts must be supplied (both screen and printer fonts), embedded, or converted to outlines (preferred) for Illustrator files. 3) Images: must be CMYK format & saved as TIFF without LZW compression or EPS files without JPEG compression. 4) Please make image resolution from 266 dpi min. to 300 dpi maximum. 5) IMPORTANT! Image files in RGB, Indexed Color, Duotone mode, TIFF files saved with LZW compression, or EPS files with JPEG compression, WILL NOT OUTPUT CORRECTLY! ad sIZes All files must be created according to the correct size specifications (trim, live area, & bleed dimensions). Call your Future US Sales Representative for ad sizes. Files will be returned if sized incorrectly. PROOFs Proofs of your ad MUST be supplied with your files. Color proofs should be sent, as we will not guarantee accurate color if we receive a B&W proof. If ad is sent electronically, a proof must be mailed. Files will not be accepted without a proof! eLeCtRONIC FILe suBmIssION Files can be uploaded to our FTP site using an FTP client such as Fetch. Please compress your files (including all support files noted above) using either Stuffit or Zip file format. Use the following FTP information: Magazine: maximum PC FTP address: sfftp.futureus-inc.com User name: maximumpc Password: unclebill! Digital Ad Specs maxImumPC ONLINe aNd POdCast sPeCs Creative dimension/text Copy max. K size max # anim. Loops File types accepted 300 x 250 50 Unlimited GIF, JPEG, FLASH, RICH MEDIA, EXPANDABLE 728 x 90 50 Unlimited GIF, JPEG, FLASH, RICH MEDIA, EXPANDABLE 160 x 600 50 Unlimited GIF, JPEG, FLASH, RICH MEDIA, EXPANDABLE VIdeO PRe-ROLL N/A N/A audIO POdCasts 30-SECOND MAX N/A Creative should be submitted to advertising operations at adops@futureus.com GROuP PuBLIsHeR
stacey Levy 650-238-2319
slevy@futureus.com WesteRN ad dIReCtOR
dave Lynn 949-360-4443
dlynn@maximumpc.com WesteRN ad maNaGeRteCH
derek Johnson 650-238-2327
djohnson@futureus.com easteRN ad maNaGeRteCH
Larry Presser 646-723-5459
lpresser@maximumpc.com easteRN ad maNaGeRGames
Kristen Kelleher 646-723-5491
kkelleher@futureus.com adVeRtIsING COORdINatOR
Jose urrutia 650-238-2498
jurrutia@futureus.com ADVERTISING CONTACTS 4000 shoreline Court | south san Fransisco, Ca 94080 | 650-238-2400

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